Research On The Development Of Celebrity Cultural Tourism Resources In

As a famous historical and cultural city of Jinan, the historical and cultural tourism resources and natural landscape tourism resources.But for now, just rely on tourism development of jinan "water culture" as the key development targets, and attaches great importance to the development and utilization of other resources.Jinan, the celebrity from all walks of life, who lived in ages past Du Fu used traveling Jinan lixia pavilion with historic sentence: "the sea right this pavilion, Jinan celebrities." Jinan celebrity culture tourism resources abnormal fat, on the development and construction vigorously, Jinan tourism will become the second piece of "golden signboard".In this paper, Jinan celebrity culture tourism resources to investigate and evaluate the Jinan celebrity culture tourism resources using two methods to do the classification system is divided on important cultural resources celebrity briefly described, and its qualitative evaluation.According to the survey and evaluation of results, combined with their own situation and resources Jinan tourism development environment. Finally, the development of countermeasures and suggestions.The thesis is divided into six chapters.(1)The introduction part. Research background, research content, research methods and technology roadmap, research goals.(2)Reviewed the theoretical basis, and related research. Celebrity cultural tourism related concepts involved; based on the theoretical basis of the Institute, including the experience of theory, cultural theory and the theory of ideology sustainable economic development; and reviewed current research at home and abroad are summarized.( 3) Celebrity culture tourism resources survey and evaluation. Classification system constructed using two methods: one is to push down the law of tourism products, two celebrity type classification system. For which a higher visibility, better resources for resource value highlighted. According to the survey, all celebrities Jinan development value from the perspective of cultural resources, qualitative evaluation.( 4) Focusing on celebrity resource development mode. Based on the results of the foregoing, respectively Li Qingzhao, Lao She, Yao, Shun,Yu, Qin Qiong focus on four celebrity resource development model discussed.(5)Develop countermeasures and suggestions. Based on the results of the above analysis,the development proposed three suggestions: First, highlight the local characteristics, rationaldevelopment, avoid blind obedience; the second is to protect the capital investment, the establishment of protection mechanisms; three is to do brand marketing, establish tourism image.(6)The conclusion. In this paper, yet it exists on less than summarize the issues and propose future research prospects...