Research On Marketing Strategy

Since the end of 2012, many companies’ immigration policies had been adjusted a lot. Influenced by these policies, applicants that meet the requirements of skilled migrants reduced continuously. As the difficulty of immigration increased, and immigration applicants became more cautious on choosing an immigration consultant, the competition between immigration consulting organs is getting severe. At this new period, immigration consulting organs should make suitable marketing strategy for the company according to practical internal and external environment to obtain sustainable development and continuously upgrade the core competitiveness. Taking SY Consulting Group as research object, on the basis of on-the-spot investigation of immigration consulting companies, analysis of competitive power and marketing strategy of SY Consulting Group, this thesis discusses the present situation and prospects for development of immigration consulting industry then puts forward the marketing strategy for SY Consulting Group which is suitable for the company’s own strength and development.The thesis is totally divided in to six parts: The first part is backgrounds, mainly introducing research backgrounds, research meaning, study methods and study content. The second part is introduction of SY Consulting Group. The third part is discuses of development of SY Consulting Group. Analyze the external, internal and competition of SY Consulting Group. The fourth part is SWOT analysis, concluding the opportunity, threat, advantage and disadvantage of SY Consulting Group. The fifth part is marketing strategy positioning marketing strategy implementation. The sixth part is conclusion.