Research On The Innovation Of Business Model Of Large Coal Enterprises

Management guru Peter drucker once said: "Today’s competition between enterprises, is not the competition between products, but the competition between business models".Business model is the highest form of enterprise competition, the future main competition will be the business model.In an increasingly competitive market today, enterprises have to choose a suitable effective business model, to obtain continuous competition, guarantee the survival and development of the enterprise.However, in today’s information age, fast changing market environment, technology rapid development, consumer demand preferences are constantly changing, this is for the continuous operation and development of the enterprise has brought great challenges, Enterprise’s original business model is facing a qualitative change, which is the innovative problems.Companies want to seize market opportunities, in competition, for business model innovation is particularly important.Coal is our country important basic energy, in the important strategic position in China’s energy supply structure, also is in a dominant position in the energy consumption structure.But, with the continuous development of social economy, the coal industry in developing also gradually appear all sorts of problems, such as environmental pollution, backward technology, business management is not standard, low market concentration problems.The large number coal enterprises, larger pressure of competition between each other.In the market competition pressure and the double oppression of the environmental protection pressure, large coal enterprises have to get rid of a single coal mining and sales business model, and begin to innovat e, although there are many coal enterprises on the business model innovation, but many problems still exist.This article main research achievements of business model for reference to Osterwalder, studied the large-scale coal enterprise business model innovation. Firstly,the business model and business model innovation study some of the basic situation, made theoretical foil for the full text analysis;Followed by the analysis of the large coal enterprises, the necessity of business model innovation as well as the large-scale coal enterprise business model innovation path selection and path of assessment;Finally, the case analysis, the paper analyzes the existing business model of shenhua group, and the evaluation of the existing business model and future prospects.