Research On The Integration Service Of Bank Card Collection

The starting point of this thesis is to seek methods of electronic payment that meet the needs of various sectors of the society and a feasible solution for bank card acquiring integration. By comparing the domestic and international electronic payment market development status and trends, analyzing the existing payment system in China, applying Porter’s five forces model to analyze the payment system of China’s bank card organizations and considering the current demand of all types of market and industry payment solutions, the author suggests that the existing bank card organizations in China should be optimized first in order to establish a high-standard, safe and reliable integrated acquiring service system which is convenient for more service categories to be added in. Accordingly, the thesis analyzes the value chain of the bank card organization, redefined the strategies and actions that bank card organizations should take to achieve the integration of acquiring services under recent trends, hoping to provide a feasible direction for the development of the industry. The thesis has the following achievements:(1) The thesis analyzes thoroughly the latest payment industry trends at home and abroad. By comparing the domestic and foreign markets, it establishes a resource-conservative, easy to implement integrated bank card acquiring service system which is with advanced concept.(2) The thesis analyzes current problems in the payment industry, and suggests that the realization of the bank card acquiring integration requires the bank card transaction organizations to have a corresponding business basis. Only with this basis, can the domestic payment enterprises ceaselessly adjust its positioning, strategic directions and products to achieve a thriving long-term development.(3) The thesis encourages the merchant acquirers to provide multiple services throughout all business segments including finance, sales, management and customer service. Payment solutions for various sales forms including traditional stores, internet, cell phones and telephones can help enterprises enhance asset and information management, improve customer service level, and reduce financial cost. The author has been applying the methods stated in this thesis in the course of his daily work and has made some achievements. There is great demand for integrated payment from many domestic banks, non-financial payment institutions and leading players in the telecommunications, tobacco, insurance, aviation, railway and electricity industries. We find out the common part of the demand, add flexibility to product designs, leave space for partners in the business patterns in advance, and improve the competitive strength of acquirers that took part in the trial. For the past three years, the service pattern with the spirit of "integrated services" has gained approval from the market.