Market Forecast And Business Model Analysis Of Telematics

Telematics is the hottest technology in today’s car industry, and it leads the industry development trend. By adoption the latest IT technologies, like cloud computing, mobile internet and big data, our cars are more and more safe, smart and connected.In this paper, it analyzed the Telematics market forecast and related business model. Telematics market could be divided into two parts, which are OEM market and aftermarket. Automakers now are leading the OEM market development and TSPs (Telematics Service Providers) are now leading the aftermarket. In China, China mobile, China Telecom and China Unicom all already involved in the market. According to the analysis in the paper, North America will be the biggest OEM market, followed by West Europe, and Asia Pacific is in the third place; however, in the aftermarket, North America will be still the NO.1market, followed by Asia Pacific and West Europe is in the third place. In the business model area, all related stakeholders in the industry chain are still trying to find out a sustainable profit pattern. This paper discussed some major profit patterns and pricing models, and in China market, free model is still the most popular business model, which brings huge challenge for the industry.