Research On Connotative Development Strategy Of Shanghai ZD Construction Engineering Company

After18th National Congress of the Communist Party of China, the national economy will continue to maintain steady and rapid growth, the status of the construction industry as a pillar industry of the national economy cannot be shaken. The emerging metropolitan, urban agglomeration, urban belt and central cities has demonstrated China’s urbanization process high-speed take-off, but also indicates the vast market of the construction industry has come."Ecological civilization" and "Beautiful China" become the new topic of economic development. The state-owned construction enterprises is one of the most innovative social groups, occupies an important position in China’s national economy. Construction enterprise the connotative development is the rapid development of an effective way of large state-owned construction enterprises. It has also become one of the hot topics of current theory and practice of business management. Selected the most influential companies in the field of domestic construction-Shanghai ZD Construction Company intensive development strategy implementation is the object of this study.This paper is divided into seven chapters. The first chapter gives an overview of the research background, theoretical and practical significance, and research methods. Intensive development, the second chapter first describes the basic concepts of the project manager system, brand management, and strategic management theory to establish a theoretical framework of this article. The third chapter analyzes not only the Shanghai ZD construction engineering company facing the development of political, economic, social, cultural, technical, environmental and legal external macro-environment, but also with the five forces model analysis tools, construction engineering company in Shanghai ZD industrial environment. Chapter through the analysis of the invisible resource capacity of Construction Engineering Company internal organizational structure, tangible assets of the Group background and qualifications, industry experience, innovation, brand reputation, and by VRIO analysis to determine the core competitiveness of enterprises. Chapter through SWOT, BCG matrix and industry analysis of the critical success factors, the proposed alternative strategy of Shanghai ZD construction engineering company enterprise level and the proposed the connotative development is the strategic choice. Chapter VI bases on the previous five chapters, analyses Shanghai ZD intensive development strategy measures. Chapter VII is of the two directions of further research.In the development of China’s state-owned construction enterprises have a favorable external environment, after years of development; many companies have good internal ability of tangible and intangible resources, have a number of key factors for the success of the industry, and formed the core competitiveness of enterprises. The connotation strategy is developed to a mature stage of construction enterprises rapid development of an effective way. To implement intensive development, must be seen in the organizational structure, enhance core competitiveness, business process management, innovative marketing model reconstruction and building of corporate culture to take targeted measures.This paper is using MBA combined with the long-term management of enterprises engaged in the practical work, from the perspective of the industry overall consideration to the strategic planning and implementation of enterprise connotation to solve practical problems oriented, ignore the strict theory of the points of different schools, hope for similar enterprises to have drawn lessons from a meaning.