Research On Financial Management Strategy Of Real Estate Company

Compared with the traditional enterprise, more and more emphasis on the modern enterprise financial management, real estate companies as a modern enterprise, its financial management can not be ignored. Since the reform and opening up, with the continuous development of the real estate business to grow, its financial management situation increasingly serious proHCem, it is difficult to adapt to the requirements of modern development. Real estate companies in order to modernize financial management, financial management in urgent need of new ideas that suit, so it is necessary to carry out a series of corporate financial management theory, research and exploration. We also see that some researchers in this area for a useful exploration, has made great achievements, some real estate companies in the absorption is on the basis of these findings, and actively implement financial management reforms to achieve the allocation of resources, capital management and other aspects of the more reasonaHCe. This also shows the necessity of modern financial theory of management, the real estate business through in-depth research, we are still finding new proHCems and challenges still facing its financial management, the current theory of modern financial management is still difficult to meet the needs of modern real estate business by this also increases the management of modern financial theory urgency. It made our way to explore from this theoretical and practical needs of the background, of course, but also draws on previous theoretical results.In this paper, SWOT analysis business management methods to HC Real Estate Group for the study, in-depth study of the situation on the basis of its financial management, the proposed effective solutions. We first introduced the general situation HC’s, followed by the financial management situation WG Real Estate Group’s in-depth and detailed analysis to identify a number of outstanding issues WG Real Estate Group, the company’s financial existence. On the basis of our previous studies, to WG Real Estate Group has formulated strict financial management objectives. In order to ensure the financial management objectives, we start from the financial circulation, in-depth systematic study of the flow of funds in each stage, combined with the previous assessment methods, made a lot of inspiring views.Firstly, the application method of combining static and dynamic analysis of the last decade HC Real Estate Group’s financial data, including aspects of cash, to repay and assets. Secondly, the application of business management SWOT analysis method to analyze the major environmental challenges facing the company HC Real Estate Group, and its competitive strengths and weaknesses, identify its presence in financial management planning deficiencies, on this basis, developed a new on long-term planning to raise funds, use of funds and the return of funds. Then again, in order to improve the company’s real estate market HC competitive advantage, this paper a new financial assessment of the company’s financial situation objectively careful analysis, combined with the industry standard approach focuses on the implementation of the company’s financial management planning. Finally, on the basis of the theory of combining previous research carried out in this article and belongs, while the industry put forward realistic prospect of expectations.