A Study On The Cultivation Of College Students 'Consumption Rationality From The Perspective Of Marx' S Ecological Thought

Overall reality shows that contemporary college students’ consumption behavior issatisfactory, but there are still some irrational phenomena, and how to fundamentally solve theproblem, it is worth to deep thinking. Ecological thoughts of Marxism, obviously is of greatsignificance to cultivate college students’ correct consumption values that not only providesrich theoretical thinking, and pointed out the direction for its rational practice.This article is divided into five parts. The first part is introduction; mainly introduced theresearch background and research status, and explains the Marxist ecological thought and thebasic concepts, such as consumer behavior, at the same time, this paper research idea. Thesecond part, namely “Marxist ecological thought of meaning to cultivate college students’rational consumption”. Main ecological thoughts of Marxism to understand the main content,and the Marxist ecological thought formed on college students’ consumption concept ofrational value were analyzed. The third part, on the contemporary college students’ rationalconsumption status and causes of analysis; First of all, through on-the-spot investigation,specific studies on the current situation of college students’ rational consumption, secondly tosummarize and investigate the situation analysis of which the harm of irrational consumption,Finally from the society, school, family and college students’ personal, etc., analyses thereasons of irrational consumption of college students. The fourth part, analysis how to useMarxist ecological thought, educate and guide students to set up the rational consumption;Mainly from the shaping college students correct consumption idea and consumptionideological education, strengthen school to create a good social consumption environment, andcreate a good family education environment, etc, to put forward specific countermeasures. Thefifth part is conclusion.