Research On The Financial Products Of Xingye Securities Company And Its Management Countermeasures

At present, China’s asset management business of securities companies especially the collection of financial business is a period of rapid development, residents increasing investment demand for the brokerage business development brought unlimited opportunities, but also presents a development process many problems, such as information disclosure is not perfect, the expenses system, risk control is not strict and so opaque. Want to change this a series of problems, must make a in-depth study to collective asset management plan, in order to find the problems and grasp the product investment ideas, improve the management level, strict risk control and management.This combination of Societe Generale Securities Kirin1collection asset management plan is actual, adopt normative research and case study, combining theoretical research and empirical methods combined, to our collection of financial products broker’s development present situation has carried on the analysis, pointed out that China’s collection of financial products broker development and existing problems in the management of, and puts forward relevant policy suggestions.This paper first introduced the definition and classification of set of financial products broker, compare it with public funds to find its features, then outline the history of set of financial products broker, its history is not so long, the true sense of the broker set of financial product issuers in2005, then described the current development of Societe Generale Securities’s set of financial products broker and gave the problems in it:Brokerage asset management business of the unclear legal status; of limiting publicities; of the dual intercept from public offering and private placement; own funds withdrawal and product innovation limited.The gave the empirical analysis of Societe Generale Securities’s set of financial products broker of development strategy, in this section first made a SWOT analysis to Societe Generale Securities’s set of financial products broker, then selected one of Societe Generale Securities’s sets of financial products broker:Kirin1, according to it performance in recent years, gave a deep step analysis of its advantages and disadvantages, at the last gave the development plan of Societe Generale Securities’s set of financial products broker.In the next part, analyzed the prospects for development and suggestions, at the last in this paper is the outlook of Set of financial products broker, it be expected have a accelerated develop in the future.