A Study On The Spatial Behavior Of Nanjing High - Speed Rail Travel

With the rapid development of high-speed railway, China is gradually entering the "High-speed Rail era", and the high-speed railway has a very great effect on the cities’ tourism industry along High-speed Rail. In addition, Nanjing has become a developed economy and high-speed railway traffic portals, thus the residents of Nanjing high-speed rail travel have great potential. Therefore, based on the perspective of Nanjing tourist source region, research city residents High-speed Rail travel behavior characteristics and influencing factors of space, has the important theory value and practical meaning for the development of High-speed Rail tourism market in Nanjing city.First of all, this paper reviews the domestic and international research on the High-speed Rail tourism and spatial behavior, clearly defines the concept High-speed Rail tourism and reviews the related theory of tourist flow, consumer behavior as the theoretical basis of the article. This article selects Nanjing city residents as the research object, based on survey data of city residents High-speed Rail travel space behavior, carried out the following aspects of work:first, the residents of the city of Nanjing High-speed Rail temporal behavior characteristics were analyzed, and based on line of tourism residents High-speed Rail road summarizes High-speed Rail tourists travel space behavior pattern, Compared the difference between the spatial patterns of behavior of different groups of residents; secondly, construct the structure equation model, many factors on the spatial behavior of the residents High-speed Rail tourists are analyzed; finally, according to the above conclusion, starting from the market development and marketing perspective, highlighting the relevant suggestions of Nanjing high-speed rail travel market development and marketing, in order to promote the High-speed Rail tourism market development in Nanjing city.This study concluded:(1) High-speed Rail travel in Nanjing city residents toward younger, mainly are students and "high income, high education" of the young group, and mainly with1-2family or friends together for3days or less self sightseeing or vacation travel;(2) The market of residents of the city of Nanjing High-speed Rail travel are widely distributed, and appear on the whole provincial distance attenuation phenomenon and the visit rate distance attenuation phenomenon of destination is not obvious, the action space has three tourists visiting inner circle and presented a discontinuous state,80% of the travel destinations in’3hours of High Wire’, and there are differences in different time periods of high-speed rail travel tourist destination;(3) the residents High-speed Rail travel space behavior leading to five modes with a single destination model, age and income level of residents, culture has a great influence on the spatial patterns of behavior;(4) tourist factors, traffic factors, tourism perception factors, tourists factors are the key factors of travel distances and travel routes; simultaneously, there is a positive correlation between tourists’distance and high-speed rail tours, among them, the travel distance is longer, then, tourists destination tourism features more obvious.