Research On The Concern Of Industrial Tourism Network In China

With the growing popularity of Internet technology, as well as the booming oftourism industry, the Internet technology has been widely used in the tourism industry.Many tourists, tourism enterpirses and touirsm-related departments and agencies willrelease travel information through the Internet as an important platform forinformation dissemination, and the majoirty of tourists obtain relevant travelinformation through the network. Industrial tourism as a new type of special touirsmactivities is more and more favored by tourists, and tourists can learn gradually aboutindustrial tourism information through the network. In the retrieval process, it formsthe cyberspace attention of industiral tourism. Therefore, the study of tourism industryon network information has become a subject of great practical significance.This paper expands research questions about the cyberspace attention ofindustrial tourism of provinces in China from2010-2012by using Baidu Index,reveals the evolution features of cyberspace attention of provinces in time and space,and analyze the causes of this feature, finally summarizes the revelation of travelcyberspace attention on China’s industiral touirsm in terms of online marketing. Thispaper has theoretical and practical significance: on the one hand, the study of thecyberspace attention of industrial tourism will improve research on networkinformation of tourism industry theroy; on the other hand, the conclusions can providethe basis for tourism-related departments or enterprises to develop online marketingfor industrial tourism and building websites, and help expand the network influence ofindustrial touirsm, to publicize and promote industrial tourism products, improve itspopularity and attract targeted visitors.The main conclusions drawn from this paper are as follows:First of all，the temporal evolution features of the cyberspace attention ofindustrial tourism in China: from the view of the interannual feature，the developmentof the cyberspace attention of industrial tourism showed steady growth. From theview of the seasonal feature, the peak of the cyberspace attention of industrial tourismfocused in the first half year (form January to June), the first half year showing a form of" Double Peaks Double Valleys "，which the main peak is March and May (June in2011)，the main peak in May, the second peak in March; The second half year (fromJuly to December) shows steady growth trend, but the total is less than the first halfAnd it has the features of a long peak season, and short slack season. The peak seasonis concentrated in spirng and late autumn, and the slack season in the early summerand late winter. From the view of the holidays, the cyberspace attention of industrialtourism has positive correlation with the length of holidays, in which the peak of thecyberspace attention appeared at the eve of the holidays, and the longer holidays thelonger peak period.Secondly, the spatial evolution features of the cyberspace attention of industrialtourism in China: from the view of the spatial distribution structure, the Yangtze RiverDelta, the Pearl River Delta and the Bohai Rim region are the earlier region of thecyberspace attention of industrial tourism, and the market showed diffusion from thecoast to the inland, and the penetration variation from the south to the north then tothe central and statred to spread and gradually stabilized in the spatial distribution.From the view of the concentration of spatial distribution, the geographicaldistirbution of the cyberspace attention of industrial tourism is in continuousoptimization, and its distribution tends to disperse and become more stabilized. Fromthe view of the spatial difference, spatial differences of the cyberspace attention ofindustrial tourism are gradually reduced, and began to show the tendency to spreadover time.Thirdly, according to the relevant literature, the paper constructs the greycorrelation analysis system of the impact factors of the cyberspace attention ofindustrial tourism, and the impact factors of the cyberspace attention of industrialtourism are divided into the following eight aspects: economic development,geographical location, demographic factors，the level of the industrial tourismdevelopment, the level of Internet development, the level of industrial development,the level of tourism development and supporting facilities. All relevant factors arealso subdivided into some indicators. By studying the cyberspace attention ofindustrial tourism in China from2010-2012, the order of its grey relational grade is: geographical location, economic development, supporting facilities, the level of theindustrial tourism development, the level of industrial development，demographicfactors, the level of Internet development，and the level of tourism development Andthe paper also studys on the impact factors of the cyberspace attention of industrialtourism about the seven geographical regions in China through subregion, and drawsthe conclusion that there is a clear regional difference among the factors influencingregional cyberspace attention of industrial tourism.