Research On The Development Strategy Of Cultural Industry In Baotou City

The culture industry is focused by the state and local governments because of its high technology, high-yield, low pollution and so on. Baotou City is the oldest industry city of Inner Mongolia Autonomous Region, the culture industry is developing rapidly. In2012, Baotou city released "Culture Industry the Twelfth Five-Year Plan" and put forward clearly to construct the Big Cultural City. The plan provides unprecedented opportunities to Baotou for the development of cultural industry.This paper on the basis of a study of cultural industry theory, from development background, resources and development aspects gives the strategic evaluation of cultural industry development in Baotou city. From two aspects of macro environment and industry environment, analyzes external environment of Baotou culture industry. According to the contrasting analysis between the Baotou culture industry development status and related city, it pointed out that development features and problems. And it also analyzes the internal resources conditions of Baotou culture industry, summarizes the opportunities and threats, advantages and disadvantages of Baotou city. With the help of using SWOT analysis model and combining with the present condition of Baotou culture industry development, leads to the strategy positioning of Baotou culture industry and industry structure. This paper makes the strategy choice of culture industry development and finds out important industries which should develop well, determines development goals of cultural industry. Besides, there must be several safeguard measures, just like making a perfect modern culture market system and diversified investment and financing system, to ensure implementation of development strategies and cultural industry development goals to achieve.