Study On The Development Strategy Of Tomato Industry In Bayannaoer City

Known as the "one of the twenty-first Century medicines and health products ",tomato has high nutritional and health care value. In addition to eaten fresh, tomato can also be processed into peeled tomatoes, tomato sauce, lycopene and tomato juice and other products. Lycopene has superior physiological function and anti-cancer, anti-cancer effect, tomato industry is called "red industry", Chinese lycopene development has also been incorporated into the "National863Program", is highly valued. As a result of the global tomato production area is limited, but the current global tomato products demand, plus the European Union agriculture subsidy policy reform, global tomato products production base is transferred to China. China is becoming a major producer of global tomato products. At present, China has become the third largest tomato production country only next to the United States and Italy. Large area of tomato in Bayannaoer City of Inner Mongolia provides it advantage to develop the large-scale tomato processing industry, with the aging of the era, more people need lycopene health care products, and with the improvement of living level of people, white-collar young generation pay more attention to their physical and mental health, actively purchase of lycopene products, which will promote the development of the market of lycopene.In this paper, based on the theory of sustainable development, comparative advantage and industrial clusters, the Bayannaoer tomato industry development strategy had been studied. Thesis is on the basis of practice, through the consult massive materials, extensive investigation, and from domestic and foreign advanced experience and typical, combinative our city is actual circumstance, problem solving, promote the development of principles, breaking the previous mode of development and train of thought, expand the research field, put forward to adjust industrial layout mode and a new division of the industrial development and the countermeasures.Thus, preliminary built Bayannaoer tomato industry development general structure, formed a relatively complete, systematic research on tomato industry, the management and production of enterprise and industry development has a strong guiding role.The environment and condition for developing the Bayannaoer tomato industry were analyzed by using SWOT method. The current situation of Bayannaoer tomato industy was also summarized. At the same time, natural conditions, social conditions, financial policies, domestic and foreign markets, superior products and region all play an important role in the development of the tomato industry. Finally some countermeasures were put forward based the results.