International Management Strategic Study Of Xinjiang Tomato Meatpacking Industry

Tomato industry is the distinctive of Xinjiang with competitive dominancy in the market, which products face international market.Since rapid development in two years , tomato industry has been indispensable in Xinjiang macro economy development.Tomato industry with good organization is favor of local companies to turn quality and cost vantage into competitiveness in international and domestic market. Just based on these, through a series of effective operation and development international market in just three years, Xinjiang Chalkies Co.,ltd reclaimates relatively stable domestic market and becomes the leading manufacturer in Asia. Xinjiang Chalkies Co.,ltd realizes striding from local market to international market and commonly winning of local economy development and company expanding by effective combining of company's micro economic strategy and local macro strategy.This is a relatively successful case about strategy planning and implementing.Author first analyses the background ,course and present situation of Xinjiang tomato industry rising,demonstrates the necessity and importance of industry development,describes the basic condition of total industry and macro strategy orientation,analyses the opportunity,difficulty and macro condition,puts forward the strategy planning of company developing tomato industry based on these.Then author tries to expound the reason of international operation of company strategy position in the development of total tomato industry and facing opportunity and challenge, demonstrates the macro condition of company international operation.After learning about competitive condition of Xinjiang Chalkies Co.,ltd from quality and quantity,the thesis further analyses its implementation and control of international operation,mainly including purchasing abroad company marching international market and pooling capital ,cooperating,implementing strategy alliance and so on.The thesis also specially talks about the competitive strategy of Xinjiang Chalkies Co.,ltd from local market to international market,mainly demonstrating strategy of cost in the lead strategy subdivided in objective market and brand strategy and so on and effect after implementing strategies mentioned above.