A Study Of Contemporary Shanghai Folk Literature And Art Newspaper From The Perspective Of Urban Culture (2000-2015)

City culture is the total products of material and spiritual wealth created by human beings in the development of the city. The journals appear to be the corporately influential outcome of politics, economy and culture along with the prosperous development of the city culture. The city culture is the soil and literal narration source of the journals’arising, meanwhile, the journals are communication channels and important carriers of the city culture, which develop interdependently, interactively and reciprocally with each other. The civil-run literature journals couldn’t arise and evolve without the quintessential Shanghai city culture, which generated in late Qing Dynasty, went through the decline period of early years of new China, and revive in contemporary society. The journal runners and communities run literature journals by means of self-raised funds, social sponsorship, governmental support and business profits under the condition of the lack of policy, funds and talents in predicament time.As mass medium, the civil-run literature journals are indispensable subsystem of Shanghai city culture. First, the civil-run literature journals record the ordinary citizens’ aesthetic values, show the local customs and practices of Shanghai and enrich diverse cultural demands of citizens from the civilian-oriented perspective and literal narration pattern. Second, they become the space where the citizens can issue their points of views freely. Moreover, they can analyze the negative phenomenon in the society, show their close concern to the national public affairs, which construct their discourse democracy in the public domain. Finally, the ordinary citizens have already gradually created a cultural autonomous space of civil society by running journals, forming civil literature communities and attending gatherings to make friends. However, the civil-run literature journals were always ignored by government due to the restriction of the special management system of China’s publishing industry. It’s suggested that the government should be more open and inclusive to improve the policy of publishing industry, set up a special support fund and establish incentive mechanism for talented citizens so as to guide an orderly and healthy development of them. Although the civil-run literature journals are representatives of the grass-roots culture, yet they are an essential part of diverse city culture, and an integral part of promoting social harmony and progress.