Research On Self - Made Column Marketing Of Video Website

2014 is called “the first year of self-made”, numerous outstanding self-made columns had proliferated this year, continued breaking the record of this trade, and became one phenomenal column after another. Success that the self-made column achieved has an inextricable relation with its marketing means. Therefore, it’s necessary to research marketing method of self-made columns.The article has done research on the self-made column of video website with SWOT analysis, to make clear strengths, weaknesses, opportunities and threats of self-made columns. Based on this, the text has carded the marketing situation of self-made columns of video website with the 4P marketing strategy, and summarized marketing regularities, predicted the development direction. I wish the content provider of self-made columns to real comprehend that the content is the most important, to build a complete Video Ecosystem soon.