Innovative Research On Directors In Micro - Video Creation

Micro video is a kind of new media which derived by the development of the Internet. In the high development of the technology today, compared with the new media, what innovation that micro video will bring us. To get use of those benefits and establish a specific creative style still has a long way to go. However, based on the current development situations, micro video need a creativity process, and the process can made relatives policies. The innovation of the director need to be proved by the practical experience.This article are divided into four parts, as the case study of <Red in Black>and< brokenlight>to identified relatively theories. The first part explained the reason to choose this topic and introduction of the background micro video. The second chapter mainly identified the conception and development status of the Chinese micro video. The next part was focus on it’s development status, extend to the diversity of the topic, and the advertising micro video, comedy micro video and the family micro video. The last chapter introduced the artistry of the voice as well as the cinema sound, the art feature and practice of sound on the micro video, the problem of the function and practice for the language, the function and practice of the music, the decisive of the video clip and the use of color in the works.