| Since China’s great reform and opening, with the quality of people’s life enhancing and the economic booming, the people started to pay more and more attention to education and health care. And since television programs show up, the people realized they can get the information about education and health care from TV programs. To meet this need life service TV programs showed up. "The Friend of Life" TV program of NMTV premiered in 1997, since then to 2015 made a total of 993 episodes. To write this thesis I did interviews, analyses and sample surveys on the TV program.This master’s thesis covers introductions, main part and conclusion. The introduction part mainly introduces the topic, the research case, the reason of choosing this topic, significance, research methodology and research objective etc. The main part is divided into three sections. In the first section, "The Friend of Life" TV program and China’s life service TV programs are briefly introduced. In the second section, based on the positioning of the program, the topic choices and the expression method, I analyzed thoroughly on this TV program. In the last section, I mainly pointed out the shortcomings of the program and gave some suggestions on how to improve it. The mainly problem of this program is lack of system and repeat the same topic. The corresponding suggestions I gave is to bring in new ideas, localize it, take opinions from the audience and make the range of topic wilder. The conclusion part concluded that The Friend of Life" TV program set clear position and successfully chose the appropriate topics, therefore, it became a great TV program of NMTV. |
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