Research & Design Of The Railway Passenger Marketing Statistic & Analysis System For Dacheng Company

As the extension of the Railway Ticketing and Reservation System, The Railway Passenger Marketing Analysis System is the important component of railway passenger transportation informationization. It is an important means for improving the level of passenger transportation management and decision-making. Taking the railway independent accounting business represented by DaCheng Railway Passenger Company as its object, the research based on the principle of modem railway passenger organization and information processing and technology of the computer network is focusing on a study on a railway-passenger-company-oriented passenger marketing statistic system.First, the paper analyzes the problems on railway passenger marketing analysis work in our country today and proposes the necessity of building an passenger marketing statistic system for railway passenger company. It completes the requirement analysis after the investigation and research on DaCheng company.As follow, the paper discusses the statistics analysis methods of marketing and the scheme of constructing the database in detail, especially for the difficulty of the methods of analyzing and forecasting the railway passenger flow. Then, it puts forward the railway passenger flow forecast model.After the research presented, the railway passenger marketing statistic system for DaCheng company has been designed. It includes functional models such as passenger analysis and forecast, operation statistic and report output.Finally, it presents the conclusion and provides some suggestions to improve the system in future.