Application Of Emotional Design In The Theme Park

As one of the world’s fastest growing artificial tourism resources, a theme park in the world within just a few decades time already rapid spread. In China, as theme parks,ideas, scale, geographical and other reasons, resulting in the development of China stumbled theme park. Because of the huge population base, the annual tourist trips is straight up, so it’s in the country’s development has been a top priority, it is entering a prosperous era of comprehensive development. It is because of this rapid growth,resulting in domestic design theme park on exposed many problems. In recent years,with the advent of the market economy, people’s demand for the theme park has a higher level of emotional experience transformation from the beginning of simple entertainment features. This increase in demand, the requirements in the design of the theme park, visitors need to psychological view, the emotional experience and basic features combine to meet the needs of visitors to the theme park.In this paper, emotional design in the theme park in research applications, a wide range of literature to read, summarize information, investigations, field research and analytical thinking. To research the target population as the object of their satisfaction and psychological demands were analyzed and summarized, we found advantages and disadvantages of emotional design and make reference to recommendations of emotional design. The main contents of four parts, first by reading the literature on the theme parks for a simple introduction, through domestic and international case studies,it was found in the country’s development prospects and problems, we put forward the necessity of research. Secondly, the design, analysis of the psychological theory of emotion, of research provide a theoretical basis, and the subject of theoretical analysisand research. Then the Nanhu Park in Xi’an examples analyzed in the form of a questionnaire survey of how people Xi’an South Lake satisfaction and psychological demands, insufficient analysis of the Nanhu Park in Xi’an and make reference to comments and suggestions. Finally, on the subject summarize proposed emotional design in the theme park future trends and ideas.