Crowdfunding Platform User Experience Research And Interaction Design

Crowdfunding is the result of the concept of crowdsourcing which is "the collective wisdom or philosophy to create efficiencies".It was originally a means of struggling artists raise funds for creative work. In recent years, with the development of Internet platforms, crowdfunding has evolved into an important channel for a start-up and personal collection for their own project for start-up capital and distributed creative resources. Crowdfunding platform play in a bridge mode to help any creative promoters to raise capital and acquire other related support resources from almost completely unknown internet users. It eliminating the financing barriers from traditional investors and financial institutions for creative projects, and it also to some extent alleviate the plight of the design realization and a shortage of resources in the market stage.Nowadays, conform to the trend of "public entrepreneurship and innovation", domestic creative crowdfunding platform ushered in a new period of development, and have sprung up. And compared to the fast development of foreign crowdfunding platform, in the domestic crowdfunding platform it has been since the introduction of exhibits acclimatized. Based on the domestic legal system is imperfect and lack of integrity of the environment, crowdfunding model for credit constraint requiring maximum withstand legal and moral hazard weakest capacity, resulting in many domestic users of the crowdfunding model lacks natural sense of trust, which has been sidelines, active participation is not high. Domestic crowdfunding platform in order to meet market acceptance and avoid legal risks, only focused on providing services for the sale of the finished product stage creative projects, considering the lack of involvement of users experience from motives of users to participate in crowdfunding and characteristics of demand side, resulting in a lack of user interaction with and understanding of the project, it is difficult to get the full experience of crowdfunding for items unrealized cognitive and affective trust can not be established, but this approach also some creative ideas nipped in the bud, contrary to crowdfunding novelty creative small businesses or individuals to realize their dreams in mind.To enhance user engagement and functioning crowdfunding for creative design project financing effectively, in addition to strengthening the audit and supervision of financing of both sides, and design safe and reliable monitoring and the way they operate, In the design of crowdfunding platform which is direct interaction with users It should also be designed to ensure that users get the full experience of crowdfunding. This paper focuses on the user experience crowdfunding platform, participation motivation crowdfunding and participation needs through research users, combined with crowdfunding features innovative design project of the platform experience design, build crowdfunding project at all stages and user interaction of the bridge, while building community exchanges between users. Ensure that users get complete ease of use, a sense of participation and trust experience, and finally build models of interaction design from perception, behavior and emotional and analyzed at three levels, the platform interface interaction design on this basis, to enhance the user platform trust and projects to ensure new creative design projects able to use the power of the public continue to develop until the success of the market, and the research and practical results of crowdfunding platform’s user experience can provide reference and recommendations for the interface and interaction design research for crowdfunding platforms of the same type.