The District Marketing Of Historical District Renewal

With globalization and market-oriented economy,local development increasingly emphasized that value can be effective used through proper planning to give full play to regional competitive advantage.Under this trend,City marketing has become an effective way to cope with regional competition as a business operation of local value.Now mostly of our historical district preservation is government-led mode,it brought a lot of restrictions for the local development.This study attempt to solve the contradiction between preservation and development by district marketing under the present historical block preservation system mode.This study are mainly divided into the following 5 parts:(1) The concept of district marketing:Explain the important role of district marketing in the renewal of historic district.Proposed district marketing concept in the urban historic district.(2) The significance of district marketing:To realize public participation and multilateral cooperation, socio-economic and environmental benefits,harmonization of marketing and protection is the final goal of the district marketing.(3) The implementer of district marketing:According to the roles of the public sector,private sector, civic and self-organization in district marketing,are divided into five types of implementer.(4) The operation of district marketing:The operations are divided into value management, marketing positioning, image marketing, marketing assessment and problem solving.Forming a continuous improvement system.(5) Summary:Sum up the case of district marketing and the mode of district marketing.Made clear the focus of district marketing and put forward the corresponding recommendations for the problems that may arise.