Based On The Concept Of Risk Sports Health Wechat Service Product Design

The people’s life and work pressure have overloaded with the rapid economic development, various geriatric diseases, chronic health rejuvenation has sounded the alarm for everyone. There are still some problems in China’s fitness industry, such as products and services are still irrational, function is not perfect, the system is imperfect and so on. Showing a serious imbalance between supply and demand; while China’s young people do not love sports, the most important reason is unable to adhere. Chinese health infrastructure is not perfect, so that make everyone can zero threshold to participate in sports and fitness, and fun to stick is our original intention. In the current rapid development of the Internet, which provides us with a low-cost and efficient platform. "Do not run out of the game"(the English called RUN OR OUT, referred to as the R & O) introduced the concept of risk contract by the Internet + healthy sport health model so that everyone can participate in the running, but more important is to make them willing to adhere to.The project comes from the Beijing entrepreneurial team, which is based on the wechat public platform service offerings, "do not run out of the game." Team members are from Beijing University of Posts and Telecommunications, Beijing University of Aeronautics and Astronautics, Lenovo, Alibaba, Sina and other institutions of higher learning and famous Internet companies. Technical composition including products, software technology, operations, design and other aspects. Team business "do not run out of the game", both fit the characteristics of Chinese contemporary sports health industry, while allowing everyone to convenient, low loss even fun to join and adhere to the running exerciseThe project use the theoretical concept of risk to analyze and reconstruct the current "pseudo contract" model sports health products.the created new model of "behavioral + Risk = new contract model", which means "running + gold = do not run out of the game. " And through risk management approach to control risk factors. From the professional point of view and experience of the user, "do not run out of the game," the contract mechanism involved in the system, the principle of setting and optimization products. Through interaction framework and visual design of products to improve product details. And learn to optimize benefits from the growth of the product backend data.