The Complementary Research On Modern Commerical Building Space With O2O Mode

Nowadays, with continuous development of scientific and technological level, e-commerce has important influences in daily life and social economy. People’s consumption model and business model for the market all have changed. However, there are phenomena of sluggish and homogenization in the development of traditional business model and architectural commercial building. which generates great impact to the commercial entities from e-commerce. But the commercial entities can not be totally replaced by e-commerce. In recent years. O2O model is an emerging new commercial model of e-commerce. It is different with the traditional e-commerce model.020 model is the exchange and win-win between online and offline. which is to have transaction online and experience offline service. The presentation of this model will change commercial model once again and will also generate important impelling function in the design of modern commercial building. Combing the practice and research on the design of modern commercial building. the thesis mainly aims at the detailed research on the features and development of 020 model to explore the complementarity between 020 model and modern commercial building for obtaining design strategies and methods to guide space transformation of modern commercial building and explore a possible way for the space update of modern commercial building.The detailed content arrangement of thesis is as follows:Firstly, it analyzes the main existing problems of modern commercial building; then it conducts detailed analysis in the aspects of 020 model’s development. concept. language expression and practical significance and proposes relevant design enlightenment. Subsequently. it proposes the design strategy of modern commercial building’s space complementarity based on 020 model. The relevant cases are analyzed afterwards. Finally. it conducts relevant design and makes conclusion combing the theoretical analysis and relevant design in the preamble and considering the particularity and complexity for the reformation design project of buildings in Yunfang district of Kunming city’s Luosi bay. which provides research’s feasibility with operational basis.