Study On The Tactics Of Book Publishing Houses To Develop Online Publishing

Now the Internet products, designers need to focus on not only the visual design, but an integrated design of user experience and brand concept. Internet products has reached a critical stage of building a brand, the only way to win in the battle of the brands is that designers should create a higher level of product branding including user experience. Therefore, product user experience based on the Internet is important for brand building.The theoretical significance of this research was that we summarized the user experience and the brand building related concepts in internet products design, and analysed the effect of user experience on brand building; then providing effective suggestions for internet products designed. Using their own unique brand personality, brand story brand passed vital information to users through brand design guide and constantly pass harmonious and unified visual effects to the user, to allow the user to produce endless expectations and set striking qualities to the Internet brand.This subject is divided into five part: first part is introduction, including background, status and significance; the second part is on internet products user experience of theory; the third part is on internet products brand building of analysis; the forth part is analysis the significance of internet products user experience on brand building; the fifth part is based on Internet products user experience of brand building method; last part is subject summary.