The Blood Analyzer Design Based On The Product Image Theory

Product image as the core of the corporate image, carrying the corporate philosophy and culture, is the system design to product design center. In the fierce market competition environment, corporate image and corporate brand is becoming more and more important, so as to establish the system of product image has become a priority among priorities of many enterprises.In this paper, the writer conducted a comprehensive study of the theory of product image, including the concept, the basic content, the feature and the existing design method. And discussed its specific configuration from the visual image, the image quality, the social image, also expounded its design elements of product DNA. Proposes the concrete method and the design principle of the product image system, first of all, building the product image from the product quality, product innovation, services, trademarks, advertising, packaging, etc.. And specifically discussed the product image design methods, such as a series of combination, the basic deformation, etc.The product image theory was applied to blood analyzer design, the blood analyzer in this paper is mainly used to detect the blood of patients to provide reference for doctors. First, conducted preliminary research and analysis for the blood analyzer, researched on the existing products in the market, analyzed the characteristics of representative products and design style. In addition, analyzed the product of the using environment, population, product demand, product positioning, and sketched some concepts according to the analysis, and finally, made the establishment of digital model, KeyShot model and prototype.Finally, the author rethink the existing design theory when the project was been finished, and summarized the specific product image design method according to the experience of the project, it was discussed and the instructions systematically. The method provides examples and references for the similar design project, but also enrich the existing product image design theory and design methods.