| The government has taken a series of new price-regulating measures to restrain the rapid increasing house prices to an increasingly large degree since April 17th,2010 on which the State Council declared the regulation and control on real estate market. Due to the successive policies of regulation and control, the turnover in real estate market is decreasing in the first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen, accompanied by modest decrease in house prices. Trend of falling appears in the realty business, negative growth covers land sales volume, completed residential areas and floor space of buildings sold. It is never as before when nearly every house could be sold out. Real estate market has turned into a buyer’s market. For this reason, real estate developers from now on must identify the market’s trends and look for the foothold in the market from another point of view. The starting point is to make a good investment decision for a project, which determines whether a real estate enterprise can survive the present market environment or not.The changes in the real estate market had a great influence on the stable increase in economics in a short time and are real periodic market adjustments since the market-oriented reform in realty business in 1998. Strengthened by the market, the realty business will be more competitive. It is after fully preparation that the real estate market can get continuous health development. This is the macro environment for this paper.This paper takes Jiangshan Garden Project in Qingdao Economic and Technical Development Zone as the study object. By analyzing the macro economic environment in Qingdao area, the real estate market in Qingdao and the prsent and future market situation in QETDZ, it makes an investment decision risk assessment of the Jiangshan Garden Project by analytic hierarchy process (AHP) and according to the assessment indicator system. Then it shows the main risk factors in the project, formulates correspongding risk management measures against the influence degrees of every factors. Finally a preferable investment plan is made by way of breakeven analysis, providing better experience for the real estate developer in the future projects and helping the developer go in the direction of standardized risk management.Through the research on investment risk management of Jiangshan Garden Project, this paper could strengthen the risk investment management consciousness of the real estate developers, enhance their ability of risk identification, risk assessment and risk response, and ensure success of their projects. |
PDF Full Text Request