Application Research Of The Regional Culture In Xi’an Visual Communication System In Metro

With the rapid development of subway traffic, the subway which has become an important part of city public transport system, is playing a significant role in transportation, regional cultural shows, cultural heritage and so forth. The visual communication system has vital function on guiding passengers to ride smoothly and reach the destination quickly and safely.Therefore, the application of regional culture in subway visual communication system has attracted a lot of attention in design. Currently, the theories and technologies on domestic subway visual communication system design are not mature enough, and subway visual communication design system has not formed their own style. The designs of subway visual communication system still can not get rid of traditional space image, and even copy from foreign subway, so it’s easy for a design phenomenon "thousands of cities have same sides" to appear,which leads the cities have no personality and regional characteristics.Thus the application research of regional culture in visual communication system is crucial.Xi’an is a historical and cultural city, and the abundant historical culture, myths and legends and folk culture left by thirteen dynasties provide a wealth of research materials for subway visual communication system in Xi’an. The design of Xi’an subway visual communication system adequately considers the historical culture and regional characteristics, and it refers the art of Moscow subway and the modern design technology of Guangzhou, Hongkong, Shanghai subway to make every station elaborately built simple but generous and possesses regional characteristics and cultural art. As the slogan in Xi’an subway says, "Let’s pass history and feel the future."This paper regards line 1 and line 2 in Xi’an subway as research subjects,mainly studying on the application of regional culture in Xi’an subway visual communication system.First of all, it describes the concepts of regional culture in Xi’an subway visual communication system, including the characteristics ofregional cultural, research significance and the structure and cultural connotation of visual communication system. Secondly, it analyzes the application effect of regional culture in Xi’an subway guidance marking, mural art and spatial decoration through the analysis of actual cases. After combining questionnaires, it will obtain the advantages and disadvantages and give some pertinent suggestions. Finally, it summarizes “the four creation methods and the five information functions” of regional culture in subway visual communication system by the methods of field research, questionnaire surveys and information consultation and other research methods.Then, it evaluates the application effect of regional culture in subway visual communication system and affords a few pieces of advice.The application study of regional culture in Xi’an Subway visual communication system further enriches the relevant theories and offers theoretical foundation for future research.