Research On Inner Design Communication Pattern Of Home Decoration Enterprise

Abstract:With the booming of real estate economy, decoration design companies develop rapidly, especially for the home decoration business. After more than ten years prosperousness and flourish, the inner competition of home decoration has become more fierce than ever, in order to get survived and developed companies should keep enhancing interior construction. It has been proved that without design communication the function of design management can not be utilized sufficiently, design communications can sort out properly the relationship between "designer" and design to create multi-direction communication. Hence, the effective inner design communication of home decoration company could promote an effective implementation of design process and companies development。This article, analyzes the features and functions of design communication which thinks an effective design communication is in favor of improvement of working efficiency, construction of employee’s relationship and formation of core value. From the perspective of home decoration companies’portfolio management&speciality division management in conjunction of design communication form, design communication model and design communication difficulties manifestations, unveiling that the design communication difficulties are mainly caused by knowledge heterogeneity, interest factor, personality factor and intermedium factor. Meantime how to construct an effective design communication has been raised basing on home&abroad research and home decoration current situation, by which from strategy, tactic and entirety establishes design communication patten and clarifies ways and requirments of the patten execution to apply the patten to the management of home decoration design company finally.This article introduces the theory of management science and information science to design company and establishes the design pattern in a new way in accordance with practicality and technicality, which provides a new thinking options to design company managers to help the home decoration company scheme design resource and fulfill design purpose and offers design management reference to similar companies.