Meishan Culture Of Bamboo-based Creative Packaging Design

“Meishan” culture as an important branch of the “Chu” culture,Occupy an extremely important position in the design science andAnthropology, While the internal contact with “Meishan” cultureelements and related products, has also become one of the main means ofpackaging creation.This paper is dedicated to the "Meishan" culture and the regionalelements in modern packaging design theory and Practice, The "YunTiange" dark green tea packing design as an example, through theanalysis of "Meishan" culture historical origin, development andcoverage problem, Expound the importance of the transmission of"Meishan" culture, and summarized the characters of "Meishan" culture,folk customs, folk art and folk songs sung by four representatives of thetypical elements. In the design, first obtains from the Anhua dark greentea products and packaging characteristics, combined with thecomparative study of domestic and foreign excellent packaging design ofthe case, the final determination of the bamboo woven in the packagecreation. Bamboo craft not only conform to the requirements of thedesign of modern green ecological packaging materials, but also inconvenient, dark green tea preservation and the exquisite packaging andother aspects greatly improve the additional value of products. In theinterior design of packaging, to "figure of Zhang Wulang","Feng Yuqiaoroof","residents uphill hunting" three specific elements, enrich the "YunTiange" dark green tea packaging visual expression, but also its richcultural connotation of the brand. The creation of integrated product characteristics, packagingmaterials and modeling process of three as a whole, and to the regionalculture and the traditional process of combining form reflects the inherentrelationship between product and packaging, packaging and people,people and brand, brand and the traditional, the commercial packingmaterial selection, the lack of details of single issues, better catered to themodern market demand, but also provides some reference for the designof similar products packaging.