Study On Crossover Phenomenon In The Field Of Fashion Design

With the formation and development of crossover Thinking,the crossover phenomenon in the field of fashion design is very common. In this research I will List some cases,such as the Mr. Versace that the famous luxury brand designer.He was studying architecture,so he always use a large number of ancient Greek mythology, buildings, statues and other elements as a source of inspiration in his design.As well as music, painting, drama and so on.These are the design elements of the classical culture of Versace brand unique style to show the most incisive.It also fully demonstrated the profound historical and cultural heritage of the brand.And now the Versace brand has to cross into the entire brand operation,The vice line include in jewelry, watches, Home Furnishing, sports car, hotel and other fields,he is a model of my learning.The Louis Vuitton always crossover with the artist, such as Stephen Sprouse, Takashi Murakami, Yayoi Kusama,Richard Prince,and many other artists.And the H&M always crossover with the other brand designer such as Carle Lagerfeld, Alber Elbaz,Rei Kawakubo,Versace,AlexanderWang and so on.There are other crossover phenomenons are singer change role become a fashion designer, cooperation of the fashion design and high-tech fields.Any aspect of a crossover phenomenon in the field of fashion design,From the beginning of fabric development, to grasp the style, style design, pattern design,functional design, to promote the brand, marketing strategy, and finally to the sales.The overall clothing field of fashion design has crossover cooperation that collision new u nique and innovative,it has brought vitality and is a new development direction for the entire field of clothing to create new market opportunities.Through the analysis of research on crossover phenomenon in the field of fashion design,I have designing a series works about art of calligraphy to reflect traditional culture and modern aesthetic style of Chinese.I will try to use a modern approach to reflect them.Also hope to provide effective ways of development for the integration of China’s garment industry and garment design resources optimization construction.