The Creations Of The Media Image Of Culture Products

In this consuming society, people’s consumption behavior affected by the unprecedented attention.Contemporary people more likely in the relationship from the consumer products behind the significance as well as the commodity itself which reflected the media image between the two. In this time, commodities became the media itself, has become the symbol of a difference between consumers and others, as if it is in such a composed of symbol world commodity selected. Rice paper is a 1500 years of history and cultural products. Under this background of consumption is also endowed the new meaning.This research start from Hongxing rice paper’s brand image. Understanding of multiple aspects of the product image, social image, the image of the staff and so on; followed by mining of Hongxing rice paper behind consumption symbol significance. In recent years the product brand Hongxing rice paper which is a famous cultural meaning of consumption evolution. From the standpoint of consumers, due to the rice paper product advertising is less, this study through for to Hongxing rice paper as the theme of media coverage of content analysis to understand consumer semiotic significance of "paper Maotai", "paper gold" is to be connected.Baidu rice paper BBS, also analysis to explore how the consumer to be shaped into a specific preferences and values of consumptions.At the same time, in order to provide a certain reference to other culture enterprises, this study also examine how to build a culture brand image of Chinese rice paper. Finally from the researcher’s perspective combing the brand culture and consumption symbol significance, and put forward the argument in recent years consumer semiotic significance of Rice paper products return to normal, the culture market becomes more healthy.