The Study Of Model’s Posture And Attitude In Apparel Print Advertising Industry

At present, whether domestically or globally, the competition of appeal industry is extremely fierce. In this competitive context, Print advertising is one of the most critical media designing, producing and promoting well-branded apparels. On the other hand, with the rapid economic and social development, as well as the cultural industry development and prosperity, The public started to have personliased sense of beauty. Visualized and elegant modeling has enriched apparel products and become a unique type of visual culture that catching people’s attention. Therefore, the model posture as one of the basic means of showing the trend of fashion apparel. All the requirements gradually increase to A higher level of combination of spirit, appearance and emotion, which is challenging all related staff in the areas, such as branding, advertising ideas, modeling, in regards to profession and creativities.Based on professional knowledge and referencing domestic and international researchers’studies, author utilized methods of referencing, summarizing, on-the-spot study, analysis and comparison on-the-spot investigation, design and practice of law, comparative analysis and other methods. Taking model posture as the breakthrough point, the model posture, the clothing plane advertisement emphatically studies the relationship between the model and the clothing plane advertisement application, other types of model posture and shaping, model the clothing plane advertisement in posture embodies the value of four major aspects. Finally summed up the corresponding conclusion and prospect. The purpose is to show the timely characteristics of fashion apparelThis paper is divided into five levels of discussion. First, from the analysis of the current model posture of the clothing plane advertisement modeling realistic background, the theoretical research background, elaborates significance and necessity of this topic, providing a theoretical basis for this paper. Second, the analysis of the relationship between the model and the clothing plane advertisement. Summarize the clothing plane advertisement initiation and model the clothing plane advertisement appeared in the course of development of, from a wide range of popularity, good display effect and creative model posture and clothing advertisement is inseparable from these three aspects to elaborate the relationship between the two. Third, analysis and application of model posture of the clothing plane advertisement in the form of. Mainly from the three different aspects of body image, different styles of clothing and apparel and accessories to explain local model posture in which the display effect. Fourth, analysis type and shape of model posture modeling. Fifth, analysis of model posture the clothing plane advertisement in the form of value embodiment. Mutual agreement mainly expressed model posture and aesthetic psychology, brand value and the creative value of the three key points of the proposed model, the visual effect of posture should be the designers and consumers from all walks of life to identity, value for the brand, model and public life and emotional world.The research results show that, the clothing plane advertisement is one kind of contemporary comprehensive new forms of art. It not only has the distinctive aesthetic features, also implied the profound cultural connotation. As lively and vivid body language in apparel print advertising, the attitude of models is not only an interpretation and a performance of clothing, also the core is to communicate information and emotion with the audience. The model posture can make the picture more convincing, more appealing and appreciated. It then let consumers more directly feel and understand the product appearance and function, complete the consumer behavior in the aesthetic process. The model posture will be in the clothing plane advertisement in the future are free to create in different levels, multiple angles, multiple range. Not only in the external space form more visual impact, and will be in the mood changes and cultural connotation is more rich condensation and mining. The model posture in the clothing plane advertisement will be more creative value and brand effect.