| Currently,the "Fast fashion", with low prices, grasp consumer demand accurately and design, fill the vacancy of fashion with rapid production. It has recognized by the consumers in their daily life, which also bring the change in the design thinking of whole brand apparel. "Uniqlo" brand clothing of "Fast fashion", with “representatives of Japan, representatives of Asia, representatives of clothing", keep up with the trend and be a unique existence with constantly innovative attitude in the international brand clothing market, arising attention and the boom of learning and imitating.With the coming of economic globalization and the Internet information age, user-centered has become the design thinking of major brands clothing, providing new development opportunities for the transformational stage of our local brand clothing design. Throughout the history, raiment cultures of both China and Japan influence and help each other. Contemporary, development of Japan brand clothing is earlier than our local brand clothing and fully developed comparing with local brand clothing, can provide experiences for our local brand clothing. Therefore, learning the way and method from the "Uniqlo" brand clothing with the times, innovation and representativeness, which is the best way to seize the opportunity of rapid development.The article make a practice design on local casual clothing brand case based on summarizing the success factors of "Uniqlo" brand and combining with local characteristics and design trends. It will classify, summarize and discover the laws, features and future-oriented features of "Uniqlo" from its development, brand connotation and brand clothing design, with the use of documentary study, case study and qualitative analysis. Exploring the implications on local casual clothing brand which are given by the "Uniqlo" brand design features with the use of comparative analysis.Thus the guiding the design practices of local casual clothing brand. |
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