A Study On The Consistency Design Between Men's Business Casual Of Brand Personality And Of Clothing Style

Business Casual Men's Over the 10 years of development, has formed a huge "brand group." Brand, brand products are numerous and complicated, competition intensified, coupled with the design itself is innovative enough, the product design to imitate each other, causing the homogenization of the phenomenon happened quite frequently. However, in individual consumption, age, style, distinctive brand-name products, the brand's unique personality often determines the consumer to buy. Therefore, in the style of the design product at the same time build and maintain a consistent brand personality is business casual brand to enhance the brand and brand innovation and design must have a design philosophy.Reasonable for business casual style men's brand positioning is designed for style, consistency of brand personality and product design of the first step:This article will be business casual men out of three kinds of brand products market segmentation design style-formal wear business casual brand of style, trendy business casual style of brand-name products, sports fashion brand-name products business casual style of.Consumers are the consistency of the brand personality and style of a link between products is a common starting point between the end-result, so in-depth understanding of business casual men's individual consumers, consumer demand is to achieve brand personality and product line design is the style of the second step.A clear brand personality to shape the direction and methods to achieve business casual men's brand personality and product consistency of the design style of the third step:In this paper, three segments on the basis of style, style of each segment under the brand personality type has been divided consumers from the brand personality, brand culture and personality, brand personality of these aspects in-depth analysis.Consistency of the design concept is related to the brand overall, and forward-thinking, which runs through the brand-name products in the style of the design and brand personality to shape the various elements. Its design application will help us to brand-building, in order to grasp the brand style and personality to shape the direction of guidance.