Research On The Clothing Symbols In International Politics

Under the context of mass media, the clothing symbols in international politics appear in front of the audience in a visual form, it’s responsible for the double task of shaping the politician’s image and national image, it has become an important element in international politics communication, bearing the rich political information,it has a unique symbolic significance and cultural communication effect.The clothing symbols in international politics is the two element system which is composed by the "signifier" and the "signified", the significance on the layers of derivative by the "signified" that shaping the politician’s image and national image at the same time. clothing styles, colors, materials and patterns, has become the form of the "signifier" of clothing symbols in international politics, it forms a visual effect in the international political occasion and the political communication practice. The "signified" of clothing symbols in international politics has an expressive function, the meaning it refers to is the main components of the effect of politicians overall shape, it plays an important role in the construction of individual politicians image. The clothing symbols in international politics through positioning politicians status, performancing the politicians traits of character, highlighting politicians personal taste, conveying the governing idea of a politician, etc, to construct personal image. The clothing symbols in international politics carries the information on the cultural or political,it’s the important basis of cognition and evaluation by the public on a country’s political, economic, cultural, social, it’s an important factor to construct the national image. The clothing symbols in international politics through highlighting the features of national culture, conveying national diplomatic ideas, characterizing historical and cultural blend, implying the national political background, etc, to construct the national image.The clothing symbols in international political also has a distinct culture communication effect. The clothing is the accumulation of the national historical and cultural development, it performances the cultural traditions of different countries. Firstly, in terms of ideal and faith, it’s highlighting the politician’s personal ideal, promoting the culture symbol; carrying forward the traditional culture, stimulating national complex. Secondly, in terms of fashion and consumption, the mass media through "agenda setting " to shape the "political stars",and creating the fashion trend; the mass media add the symbol value to the political stars’favorite clothing brands, thus stimulating consumption market, driving the local brands.