Investigation On Family Finance Of Residents In Kunming

Since the reform and opening up, as China’s rapid economic development, risingincomes, the wealth accumulation, people’s living standard has been greatly improved,consumption concept and consumption structure have been significantchanges.Household finances are also undergoing tremendous changes, andincreasingly valued by urban families. In addition, the increasingly rich investmenttools also poses a new challenge to people’s investment and financing ability. It canbe said that China has entered the era of family financial management, residentinvestment boom has been surging. But what now resident status of family financialmanagement is a what appearance, what is the existence of the problem, what is theroot of the problem, how to formulate a financial strategy, these all are studiedand solved in this paper. This paper start with the family financial managementfrom domestic and foreign research literature review,Analysis of abroad scholars onfamily financial management theory research more comprehensive mature ourresearch of family financial management is still in the continuous exploration.In the theory part, this paper first summarizes the definition of family financialmanagement, Namely: a long-term planning and arrangements for family assets andfinancial. Secondly, this paper points out that the main effect of family financialmanagement: one is the balance of payments now and in the future; two is to improvethe standard of living; three is to avoid the risk. Thirdly, points out that the familyfinancial management, including cash savings plan, consumer credit, financialplanning, investment planning real estate planning, insurance planning, tax planning,children education planning, retirement planning, estate planning in ten aspects.Finally, the life cycle hypothesis theory and portfolio theory are expounded, Put thetwo theory of how the family financial management application are analyzed.In the part of empirical analysis, this paper conducted a questionnaire survey of310households financial status in Kunming, and the data were classified statistics, bythe analysis of the current research that households financing in Kunming city fordata: financial awareness, risk tolerance, Investment awareness is not strong, Biased understanding of the insurance, financing mode conservative, lack of pan, Ignoreretirement planning, The proportion of low education fund, High cost of living, forinvestment proportion of small, family financial management goal is not clear and soon ten aspects. Through further analysis to dig out the six reasons: financialmanagement concepts behind, lack of professional guidance, Prejudice the insurancebusiness, the overall low income, propaganda is not enough, lack of risk controletc..Aiming at the causes, this paper puts forward the optimization of family financialmanagement strategy: establish a good financial management concepts, Masterfinancial literacy investment risk prevention, The establishment of high-qualityfinancial management team, optimize the financial institutions hardware andsoftware, Optimizing structure to diversify investments, Scientific fiscal steps toachieve financial freedom.Based on the theoretical and empirical analysis, combined with the financialmanagement strategy, furthermore, this paper in different stages of the life cycle offamily financial management case as an example, for the case of family financerelated information, financial goals, family assets and liabilities are analyzed, andgives a case of family financial advice, and sums up the single period extended,family formation stage family, growth period, mature period, the family retirementperiod of five different stages of the life cycle of family financial advice.The thesis finally carries on the summary, points out the insufficiencies of thisresearch, and the research content and the research direction in future are prospected.