Analysis On Operating Strategy Of Import-transportation Of Soya Beans Ex South And North America Of An Operator Company

China is a big soybean import country, and shipping is an industry of perfect competition market all over the world. S company is an Operator company in the shipping, which was established in2002.The core business trades of the company have mainly been centered around export parceling from china to the Mediterranean/Black Sea and Continent, Africa, and Latin America. Since2009, S company, at the request and on behalf of various major clients and receivers, has entered the grain import markets and achieve a good benefits and more and more activity in the grain market. Since2009to2012, S company achieved good operating results in the business strategy to goods based under. However, the shipping market in Q42013with rapidly increase, S company suffered a huge loss, which shows the shortage of the business strategy.This paper studies on the basis of the main theoretical achievements in the research of management strategy, and focuses on soybean transport market. Analysis of the soybean transportation supply and demand in the market, soybean production situation and the trade status of the major exporting/importing countries, transport routes, the main types of transport ship and transport characteristics. And on the basis of reviewing the freight of shipping market and the soybean market changes during2010-2013, and from the coal, ore, grain and other three bulk needs, as well as ship capacity supply and other aspects of qualitative analysis to predict future market trends and seasonal fluctuations in the characteristics, and prospects for the future shipping market.Taking S company as example, this article focuses on analysis of the current main business of S company, the main business routes, organization structure, present operating status of North and South America import business, and from how to take cargo, fleet and market. Finally, take environments analysis of S company. And on this basis, according to the actual situation of S company, present the analysis of the S company how to face the market, adjust their business strategies to adapt to varied market. The purpose of the paper is to offer theory and practice guidance for the similar ship companies.