| The purpose of this paper is the combination of modern marketing theory of4R，4Rmarketing strategies in the use of the enterprise, to prove that the4R marketing theory tothe shipping agency market is effective. In this paper, through analysis and consult theshipping agency market, research the marketing strategies of4R related research literature,in summary, determined the research frame.The research contents of this paper include:The background and signiifcance of the research topic, research purpose，researchmethods，research framework and innovative points; research status of related theories ofthis research at home and abroad, including shipping agency business review, relevantmarketing theories, the research status at home and abroad; T Ocean Shipping Agencybasic situation and marketing environment analysis, T Ocean Shipping Agency areintroduced, and the analysis of the T Ocean Shipping Agency，the main competitors andSWOT analysis; analyzes the problems and causes of T Ocean Shipping Agency marketingexistence;4R marketing strategy of T Ocean Shipping Agency. |
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