Marketing Mode Improvement Strategy Of Zhuhai Ocean Shipping Tally Co.,Ltd

Along with the reform and opening-up of our country marine cargo transport mode change, ocean shipping tally industry development faces great challenge, policy of protective business gradually reduced, to rely more on market commissioned business. Zhuhai ocean shipping tally Company Limited was established more than20years, by virtue of justice, accurate tally data won the port, shipping companies, cargo owners and the joint inspection unit generally recognized, maintaining the legitimate rights and interests of the parties, for the Zhuhai Special Economic Zone Economic Development and haven career made outstanding contribution, business income also increased year by year. But in the market becoming more today, Zhuhai ocean shipping tally limited backward marketing concept, marketing single disadvantage, restricting the sustainable development of enterprises.This article hopes to Zhuhai ocean shipping tally company limited marketing problems, combined with modern marketing theory, explore the effective, suitable for the company’s marketing mode, thereby improve profitability and make the enterprise to obtain the further development.This article take the Zhuhai ocean shipping tally limited company as the research object, through the method of literature retrieval, survey research, theory and practice research methods such as analysis, using comparative analysis method to find out the best mode of marketing scheme.In a review of marketing on the basis of the theory, this paper analyzes the Zhuhai ocean shipping tally company limited marketing existing behind the concept, means a single, relationship indifferent wait for a problem, and the impact of marketing mode of internal, external environment undertook detailed analysis, put forward to build with the direction of humanistic spirit in the new strategic model, customer alliance marketing pattern and new customers trust system wet marketing mode.The marketing theory into the ocean shipping tally industry, the research indicated that, to make the Zhuhai ocean shipping tally Company Limited take time for continuous development of marine cargo transportation industry, realize the sustainable development of enterprises, we must build a scientific and effective marketing mode.