Research On Sales Management Of FAW Jiefang Special Vehicle

Thirty years of reform and opening up, China’s socialist market economic system,in-depth development of the national economy has maintained rapid, efficient and stabledevelopment trend, the rapid increase in the total value of the national economy, all sectorsof the national economy developed rapidly. Automotive industry as an important pillarindustry of the national economy, because of its long industrial chain associated with high,wide range of employment, consumer-driven large, plays an important role in the nationaleconomy and social development. Special Purpose Vehicle as an important part of theautomobile industry, widely used in various fields of national economy, economicdevelopment and growth is an important guarantee for the height and speed of developmentof the national economy and the level of positive correlation.With the community’s special vehicle performance, the use of increasingly high demand,China’s private car varieties are growing. Diversified demand allows companies began tofocus on product features, high efficiency, specialization, standardization of production andoperation of enterprises to become one of the objectives pursued, FAW as a domesticmedium and heavy trucks in the private car market representatives should play a greater role,but the FAW private car sales system is currently operational situation, there are someproblems, such as: lack of targeted special vehicle product development, the need to improvethe system to ensure the ability to establish a dedicated car sales network system is notperfect, existing Liberation special vehicles too cluttered and other members of the network,how to solve these problems, is a very worthwhile study.This paper will present the liberation of private car sales system advantages anddisadvantages of research problems, we dedicated the domestic car market is analyzed on thesales system operation compared with wind, heavy truck, Shaanxi Auto, Foton and othercompetitors in the market for private car work and operational improvements from theconcept. To "establish and improve the three sales channels" as the means to establish adedicated car network client terminal maintenance system, promote sub-strains of the projectteam system working mode; to "establish an independent organization dedicated car" as thebasis, and key manufacturers to expand cooperation, special vehicle designed to runnetwork to encourage agents to enter the modification industry; to "develop supportingmeasures to improve management" in order to ensure and improve the network construction and specification special vehicles, special vehicles bulletin perfect layout, perfectmarket-based private car collection and collation of information for modified cars for pricepolicy, resource supply policy, and commission policy, while focusing on the depot to givesome special policies, such as building a database and working car policy, car policyannouncements, corporate procurement management policy modification liberation of theproduct. On this basis, the project team to work in depth, while expanding the focus beyondthe four varieties of the project team, to increase the coverage of large amplitude and verticalsupport, the implementation of the company "4567" Special Purpose Vehicle developmentstrategy. And ultimately create a "special purpose vehicles liberation" brand, thusestablishing the "liberation special car," the international brand.Today, a wide range of services in the private car in various fields of national economy,such as road transport, construction, oil, mining, electricity, telecommunications, postalservices, financial services, health care, sanitation, agriculture, water, aviation, aerospace,food, public security, fire protection, justice and national defense construction, the industrycharacteristics are required for the Bank to meet the industry-specific functionality requiresspecial vehicle. From the current situation and prospects of China’s economic development,the private car market over the coming years there is still much room for growth. Thefavorable opportunity of FAW should make good use of special vehicledevelopment, improve the ability of independent development, improve productquality, reduce cost further, strengthen management capabilities, special vehicle through avariety of ways to expand sales channels, this article is based on this understanding, mainlyexpounds the steps and measures, FAW car sales system improvement in order to increaserapidly, the FAW car sales level of help.