Study On The Development Model Of Online Finance

To develop the inclusive finance, can bring more financial services to the people, andcan let them fully exercise of the right of finance. How to vigorously support thedevelopment of smallµ enterprises, and how to promote the development ofmulti-level corporate structure, this two questions are not only related to people’s livelihood,but also is the two major problems of financial sector. The importance is self-evident.However, because of the constraints from policy, economic, social, technologicalenvironment, the process has been very slow. Until recent years, due to the boomdevelopment of electronic commerce, the Internet Company has accumulated a large userdata, and through “Cloud” to analysis mass data, then gradually mastered the customers’need and preferences of financial services. Thanks for the permeability to financial field, agroup of professional internet financial companies founded. With the spirit of efficientsharing, equality and freedom, trust and respect, the Internet Finance promote thedevelopment of financial inclusion, while also playing an important role in servingsmall-micro enterprises.In this paper, the study object is Internet Financial Development Model, the backgroundis the popular private capital joins the financial industry, the guideline is economic theoryand modern financial theory, the typical case investigating and surveying object is AlibabaGroup, also with the analysis of traditional financial sector.Paper including the following parts: The first part is the introduction, which explainsthe research background, purpose, meaning, research methods, status, paper structure andinnovation of my paper. The second part is the overview of Internet financial development,which describes the basic theory, analysis the importance of Internet financial developmentthat based on PEST model, study Chinese Internet financial development model. The thirdpart is cast study. Research Albaba Group’s Internet financial development model, andexpand the discussion from strategic layout, development strategies and future risks. Comparing with the business model of traditional banks, I further analysis Alibaba’s Internetfinancial model. The fourth part is the meaning of this paper. Through the analysis ofAlibaba Group’s successful experience, shows the enlightenment to other internet giants,who have the plan to enter financial industry, also to traditional financial sectors. Finally, it’sthe conclusion and outlook of the paper.The tone of this article is giving a positive and objective evaluation to Alibaba GroupInternet financial services. And it can be a case study in Internet financial industry; also canbe reference materials for optimizing financial industry chain. Internet Finance can solve theproblem that small-micro enterprises financing difficulties, and meet the financial needsfrom ordinary people. Hope both of traditional finance and Internet industry can develophealthy; play their own characteristics, to build China as a powerhouse of finance andinformational technology.