Marketing Strategy Of SQ Software Company In The Post-crisis Era

Since2008the global financial crisis has gradually gone, and the European debt crisis has subsided, the global economy has just entered a long gradual recovery process. In the post-crisis era, the domestic economy already appear hollow, manufacturing industry is very depressed, enterprise management software market consumption further contraction, the software industry is facing many difficulties, the domestic software industry leading UFIDA also fell into sharp loss in2012, many small and medium-sized software enterprises are struggling, facing death. In the external situation grim, small and medium-sized software enterprises how to find new market opportunities, combined with their own advantages, formulating an appropriate marketing strategy for survival and development is a very real problem.In this paper, the relevant theory of marketing as the guidance, the author carries out the marketing strategy of small software company SQ. The macroeconomic environment at home and abroad and the whole software industry in the wake of the financial crisis are analyzed in detail, the author subdivided according to SQ company’s strengths and weaknesses, opportunities and threats. Select the best target market and niche markets for SQ company, and gives the suitable combination of marketing strategy of SQ company. Hope this paper can make the SQ company in the post-crisis era of fierce competition in the market environment to establish the competitive advantage, to grab market share, get the chance to develop and grow.Through the study on the marketing strategy of SQ company, some reference is provided for small and medium software enterprises to develop the suitable marketing strategy in the post-crisis era.