CS Company’s Office Software Marketing Strategy

After ten years of development, the domestic collaboration office software entered a period of rapid development with popularization of the concept by many manufacturers、 technically improvement and customer promotion, especially in the12th Five-Year Plan in2011, the collaboration office software market entered the full-blowout state and the customer procurement requirements are unprecedented strong, the collaboration office software has become an indispensable tool to enhance the ability of the basic management of enterprise by the information technology.With the rapid development of the market, more and more collaboration office software vendors get into the market, the competition is heating up, the industry profit margins are gradually decline. On the other hand, the development of software technology is ever-changing, rapidly changing customer needs, the R&D costs of collaboration software companies continue to increase, in this industry background, the CS company is in trouble. As an entrepreneurial company that enters the collaboration office software field for a not long time, how to improve the marketing capabilities in order to survive and develop, is the most serious problem the CS company is facing.This article summarized the current marketing status quo of the CS company, and deep analyzed the CS company’s marketing problems, by the analysis of pattern of collaboration office software industry, the competitive situation, external environment and the company’s internal environment, the strengths and weaknesses, opportunities and threats factors, market segmentation, target market selection and market positioning such as, combined with modern marketing management theory, formulated product strategy, pricing strategy, place strategy, promotion strategy fit the actual situation of the CS company, with these feasible integrated marketing strategies, try to provide solutions of guiding significance to improve the CS company’s overall marketing ability, and to be learned by the domestic small management software enterprises facing similar problems in growing.