The Socio-cultural Impact Of Intercultural Tourism On Tourist Destination

Tourism is not only an activity across different regions but also one of the most important forms of intercultural communication. As a special cultural activity, modern tourism industry has become a most vital means for cultural exchange and communication in the world. With the rapid development of international tourism, as one of the most significant forms of intercultural communication, the intercultural nature of tourism and its impact become more and more obvious. It is inevitable that the intercultural behavior of tourist would have impact on the society and culture in tourist destination.From the perspective of intercultural communication, based on the empirical study of Boao, this thesis amis to explore the socio-cultural impact of intercultural tourism on tourist destination so as to provide reference for tourism development strategies in Hainan with its national culture. Furthermore, some recommendations for the construction of Hainan international tourism destination have been put forward.There are six chapters in this thesis. Chapter One is an introduction to this study, containing information of the research background, the purpose, the significance, the research questions, and the method applied in this study. Chapter Two is the literature review. Current studies at home and abroad have been presented from two aspects, studies on intercultural tourism and socio-cultural impact of tourism. Chapter Three deals with the definitions of key terms of this thesis, and focuses on the relation between tourism and intercultural communication. Chapter Four is the case study part, mainly explores the socio-cultural impact of intercultural tourism on Boao, and the design, procedure, results of the investigation. Based on the case study, chapter five makes a conclusion about the socio-cultural impact of intercultural tourism on tourist destination from the aspects of social structure, morality, language, and cultural reconstruction. Chapter Six is the reflection of this thesis. Some recommendations for intercultural communication strategies in tourism and suggestions for the construction of Hainan international tourist destination have been proposed. Finally, some limitations of this study and suggestions for further research are offered.