Chinese Tourist Advertising Of Intercultural Communication Research

In recent years, China had changed from a big tourist country in Asia to Great Tourism Power around the world in the rapid development of tourism, more and more overseas would like to travel this mysterious and ancient country in their minds. As one of the preferred methods for promoting tourism products, tourism advertisement has separated from advertisement and developed a lot. With the advent of global economy and worldwide united, the intercultural communication of tourism advertisement of China not only necessary, but has become true already.As other kinds of advertisement, tourism advertisement faces different people from different cultures. Because they possesses big difference even totally divergent values, aesthetic, and accept customs, how to make them better understand the contents of tourism advertisement, attracting them finally come to target scenic spot is the key point for every Chinese Tourism Industry. Based on this question, this paper first analysis on the status of Intercultural communication of tourism advertisement and put forward current problems and also the factors which lead to these problems; secondly, it pay attention on Cultural Differences Between Chinese and Western which affects the influence of Intercultural communication of tourism advertisement; thirdly, through SWOT analysis, this paper will comb the strengths, weaknesses, opportunities and threats of tourism advertisement in intercultural communication; finally, according to the prefer study,we will find the strategies of Intercultural development of tourism advertisement:standard creation but location enforcement; looking for common sense between different cultures; cultural integration and Internationalization strategy in forms and contents of tourism advertisement. This paper aims at provide a theory reference of Chinese tourism industry, promoting the Intercultural communication of tourism advertisement.