Research On The Marketing Strategy Of Shanghai Sanyuan Trading Co.Ltd

Shanghai Sanyuan Trading Co., Ltd mainly runs hardware tools businesses. Suffering from the economic downturn in Europe, these two years the business of the company is not going up, and even shows signs of decline. According to experiences of working in foreign trade companies and knowledge of marketing management, combined with relationship marketing theory and traditional4Ps,4Cs marketing theory, the author of this article tries to find suitable trading marketing strategies for Shanghai Sanyuan Trading Co., Ltd.The author describes the paper with7sections, here is the brief introduction of each part: Part Ⅰ:Introducing the theme and the background of the research, and describing the research ideas.Part Ⅱ:Talking about the theoretical basis of trade marketing strategy, marketing mix strategy4Ps,4Cs theory to explain the development trend of modern trade marketing strategy to elaborate.Part Ⅲ:Introduction Shanghai Sanyuan Trading Co., Ltd. and hardware industry background and recent developments.Part Ⅳ:Analyzing the company’s marketing environment analysis, including analysis of the macroeconomic environment, policy environment analysis, customer analysis, competitor analysis, collaborator analysis, and using SWOT method to analyze company’s opportunity, threats, strengths and weaknesses, which prepare for marketing choices for the next step in the research and suggestions.Part Ⅴ:By using4P theory, analyze the marketing choices of Shanghai Sanyuan Trading Co., Ltd.Part Ⅵ:Provide safeguards to implement these strategies.Part Ⅶ:Summary of the article and the perspective.Innovation Point:Warehouse Financial Services Marketing Most of the company’s clients are retailers or importers. They have built their own local large warehouse which are accounting for a large part of the operating costs. In addition, these years customers travel to china for business trip not as frequent as before, for one reason that is in order to save costs under the influence of the financial crisis. Secondly, the products’ prices are not competitive because of the increases of raw material prices, labor costs, and RMB appreciation. So how to help customers save money, increase liquidity and enable the Company to expand sales channels? The company’s marketing strategy becomeS a major consideration. Warehouse Financial Services is an innovative marketing strategy, can become solve these problems.