Research On The Competitive Strategy Of Fluorine Refrigerant Business Of Juhua Co., Ltd

Along with the information technology in the business activities of the widelyused; the enterprise product development capacity increase, the growinghomogenization; consumer demand personalized, differentiated to upgrade the trend;macroeconomic environmental fluctuations is no regularity.In order to make theenterprises in the current fierce competition and the uncertainty of the futurecompetition in the market, find a leading enterprise development direction of thebright road, from the numerous competitors talent showing itself, corporate strategicmanagement and planning is essential.In this paper, after the economic crisis and“125” national industrial policies; Juhua Co., Ltd status and future needs;international environmental conventions and the requirements of sustainabledevelopment.Three big background as the basis, research Juhua Co., Ltd fluorinerefrigerant business competition stategy.Through the analysis of the external environment, of the external competitiveenvironment, of the microscopic environment. And, through the SWOT tools andstrategic clock model tool for comprehensive validation, to determine the Juhuacompany fluorine refrigerant business competitive strategy of differentiation strategy,To clear three specific content of the differentiated competitive strategy, that isproduct differentiation, service differentiation, market differentiation. Emphasize twostrategies: optimizing the internal resources and ability and strengthen the company’sexternal competitive diversity. Using of R&D advantages, achieve productdifferentiation; taking advantage of brands, realize the difference service; utilizationof R&D and financial advantages, realize the market differences.Through specific competitive strategy implementation strategy, such asoptimization of internal resources and ability, strengthen the company competitivediversity. Specific executive content, such as the construction of human resource,financial security construction, production and operation of the flexible construction,marketing and internationalization management, corporate culture and brand building,research and development and technical innovation. Make full use of the resourceelements, management concept to realize company fluorine refrigerant businesscompetition strategic objectives.