The Research To The Marketing Policy Of Yinchuan Jinhe Diary Co.,Ltd.

Posted on:2015-03-11

Degree:Master

Type:Thesis

Country:China

Candidate:W T Luo

Full Text:PDF

GTID:2269330428962487

Subject:Business administration

Abstract/Summary:

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The paper analyzed the competition environment of JINHE Diary Co. Ltd. by the method of Five Force, SWOT, and4P. It indicated the development status of domestic Diary Industry, the current marketing of JINHE Diary Co. Ltd., and deeply analyzed the existing problems in JINHE. It finally decided the target market, marketing position and marketing strategy, and gave advices to product policy, price policy, channel policy and promotion policy.

Keywords/Search Tags:

Diary, Marketing policy, Competition environment, Marketing strategy

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