Kingdee Group Transition From Product-oriented To Service-oriented Strategy Analysis

In the increasingly frequent changes in market environment, none IT enterprise to in a long time getting through an unchanged strategy and organization to achieve their competitive advantage. As a consequence, if you want to make the IT enterprise last long time, you need complete successfully transition firstly. In the initial stage of market, many Chinese IT enterprises which are firm size and market share as its main objective. But after a period of expansion and discovered, made these profit levels have not been comforting and create more value. Even the core competitiveness of enterprises is becoming clear. Further encourages promote software industry and IC industry development several policy under and "Twelve-Five" planning in the will software industry positioning for strategic emerging industries, national strategy, and China enterprise of transition upgrade of needs driven, will led to China management and IT service market usher new a round gold development period near paragraph time, strategy transition has become China IT enterprise of mainstream trend, also became2011common of selection. Such as Tencent strategy is that open services platform; Foxconn era of shifting from blue-collar era of white-collar labor, shifted from manufacturing as the main business and technology group; Huawei’s strategy and brand transformation taking place, and with Apple and Cisco to seize consumer goods market; Su Ning to follow Tesco online retailer build cloud services platform is committed to transformation of network platform of life.Conventional business development models have entered into "dead end", we need to find a new direction. This paper base on Kingdee International Software Group Company limited as an example. Through the analysis of current situation of domestic and foreign research on enterprise strategic transformation, methods of enterprise strategic transformation, IT features and strategic elements of the Organization, comprehensive analysis of the IT enterprise strategic transformation of general policies. Kingdee International Software Group Company limited is China’s ERP financial group of typical IT enterprises in the software and IT industries. Paper first adopt enterprise model for analysis of the macro-environment (PEST) analysis of Kingdee international software group of the external environment and industry environment (that is, political, social, economic, technological), followed by several in-house analysis of the enterprise service, and finally through SWOT analysis model, analysis of the company’s strategic strengths, weaknesses, and potential opportunities and threats. Get the general strategic transformation experience for this kind enterprise.